Education Program Targeted to the African American/Black Community
Objectives: Deliver half-day program featuring formal presentations by experts in the field, an expo of community resources, and faciliated small group discussions all in an effort: To empower and connect African Americans/Blacks affected by MS to each other and share life experiences and solutions; and to information and resources so that they can take fully informed actions.
Methods: Deliver half-day programs in Detroit, MI; New York, NY; and Philadelphia, PA and Raliegh, NC. Expected attendance is 300-350 people. Will conduct program evaluation and identify common themes from small group discussion.
Results: We plan to measure: number of people who attend the program; number of first time participants in a Society program; number of people who report that they are more knowledgeable about MS, more inspired/empowered to face the challenges of living with MS; number of people who report that they feel more connected to other African Americans/Blacks with MS and their families; number of people who report that they will seek out volunteer opportunities with the MS Society; number of people who report that they find the MS Society's information on MS valuable; and the number of people who report using the National MS Society as a resource to find information about MS.
Conclusions: The expected results and key outcomes include: Engage and register new people who are not connected to the MS Society; connect with the African American/Black community in a way that we haven't before; leverage opportunity to learn how the Society can have a deeper impact within the African American/Black community; learn what it will take to be successful to implement the program in additional markets in FY2017.